Brand identity · Concept / 2026Independent exploration
Soru Coffee House
A characterful identity, freshly brewed.
My contribution
Independent Brand Identity & Art Direction
Independent studio exploration under Forma StudioAn idea worth exploring.
A self-initiated brand exploration for a coffee house. The identity connects the wordmark, roast information and takeaway materials through a warm, consistent system.
Self-initiated concept
This is an independent design exploration, rather than a commissioned client project. The images show the proposed identity and its applications.
A few decisions that shaped it
01
Roast information informs a modular label structure.
02
The wordmark and supporting type balance warmth with legibility.
03
The identity is explored across takeaway and packaging applications.
A closer lookOpen any image to explore
