Bakery & commerce / 2025Client website

The Velvet Crumb

Made with care, down to the last crumb.

My contribution

Digital Brand Design & Front-End Engineering

Delivered through Forma Studio

In collaboration with

Head Pastry ChefsRecipe Curation & Culinary Storytelling

Behind the work.

A bakery website experience pairing product discovery with editorial storytelling. The design brings the baking, the collection and the ordering flow into the same visual world.

Visit the website ↗

A few decisions that shaped it

Product imagery takes the lead in the shopping experience.

Editorial details introduce the people and process behind the collection.

Menu and cart layouts adapt to smaller screens without losing the identity.

The Velvet Crumb interface on mobile — Considered at every size

A closer lookOpen any image to explore

01The Velvet Crumb desktop landing page featuring the hero section The Art of the Morning

02The Velvet Crumb tablet view showing seasonal menu items and batch availability

03The Velvet Crumb typographic hierarchy pairing warm display serifs with clean sans body

04The Velvet Crumb product card showcasing laminated pain au chocolat and allergen details

05The Velvet Crumb daily batch manager for updating fresh counter availability

06The Velvet Crumb pastry chefs laminating dough on cold marble workbenches

07The Velvet Crumb community journal featuring seasonal recipes and origin notes

Next in the collectionKora Everyday ↗

Have something in mind? Let’s talk ↗By Shibili.

The Velvet Crumb↗

Behind the work.

The Velvet Crumb