Brand identity · Concept / 2026Independent exploration
Tracewise
Making a complex story easier to follow.
My contribution
Brand Architecture & Product Positioning
Independent studio exploration under Forma StudioAn idea worth exploring.
A self-initiated identity exploration for a traceability platform. The visual language studies connections, structure and the communication of technical information.
Self-initiated concept
This is an independent design exploration, rather than a commissioned client project. The images show the proposed identity and its applications.
A few decisions that shaped it
01
A connected visual motif expresses the idea of traceability.
02
Color separates different kinds of information.
03
The identity is tested across technical and business-facing material.
A closer lookOpen any image to explore
